About us - Carlos Manuel de Oliveira

Humantech Marketing Futures Researcher. Artificial Intelligence+Strategy Marketing/Brand Management Specialist.

Profissional de marketing há 34 anos, com larga experiência empresarial, associativa e académica. Actualmente, dedica-se a investigar o tema Humantech Marketing Futures – com o apoio da Delta Cafés e Hotéis Vila Galé - sobre o futuro do marketing e as suas relações com a tecnologia e a Inteligência Artificial.

Licenciado em Economia, especializado em Marketing Estratégico e Brand Management; PG pela AESE em Direcção de Empresas, Estudos Europeus, pela Universidade Católica Portuguesa, e Strategic General Management pelo INSEAD Executive Education, Fontainebleau.

CEO, “Marketingmania Consulting”, marketing & brand management consultancy.

Professor Convidado do IDEFE/ISEG (durante 25 anos) e visitante de outras universidades e Institutos Politécnicos.

Autor dos livros: “O marketing em Portugal”, “Brand Management”, “Marketing pós-digital” e “Humantech Marketing. Marketing molecular e humano”.

Conferencista frequente em Portugal e no estrangeiro.

Ex/CMO de Sociedade Financeira e Director Geral de Marketing.

“Past-President” e “Chairman do Board of Directors” da EMC, European Marketing Confederation, Bruxelas (2007-2009).

Ex-Presidente da APPM, Associação Portuguesa dos Profissionais de Marketing (2002-2011).

Matérias de interesse: Marketing+Technology, Humantech Marketing, Neuromarketing, Brand Management

HUMANTECH MARKETING book

Carlos Manuel de Oliveira is known for his contributions to the field of marketing, particularly through his work "Humantech Marketing." This book highlights his expertise in blending human-centric approaches with advanced technological tools to enhance marketing practices.

Key Points about Carlos Manuel de Oliveira and "Humantech Marketing":

1. Background and Expertise:

1. • Oliveira is recognized for his deep understanding of consumer psychology and behavior.
   • His work often emphasizes the importance of integrating traditional marketing principles with modern technological innovations.

2. "Humantech Marketing":

1. • The book focuses on how businesses can use technology to create personalized marketing strategies.
   • Oliveira advocates for the use of data analytics, digital tools, and insights into human behavior to improve marketing effectiveness.
   • He stresses the need for a balance between leveraging technology and maintaining a human touch in marketing communications.

3. Themes and Insights:

1. • The importance of understanding consumer needs and preferences to craft targeted marketing messages.
   • The role of technology in providing deeper insights into consumer behavior through data analysis.
   • Strategies for using digital platforms to engage with consumers on a more personal level.

4. Impact on Marketing Practices:

1. • Oliveira’s work has influenced how marketers think about the integration of technology in their campaigns.
   • His insights help marketers create more engaging and effective marketing strategies that resonate with consumers.

Detailed Insights into Carlos Manuel de Oliveira and "Humantech Marketing":

1. Background and Professional Journey:

1. • Education and Career: Carlos Manuel de Oliveira has a strong background in marketing, with extensive experience in both academic and practical aspects of the field. His career includes roles as a marketing consultant, educator, and author, where he has applied his expertise to help businesses navigate the evolving marketing landscape.
   • Thought Leadership: Oliveira is known for his thought leadership in integrating human psychology with technological advancements. His approach has positioned him as a forward-thinking influencer in the marketing industry.

2. Core Concepts of "Humantech Marketing":

1. • Human-Centric Approach: Oliveira emphasizes that despite the rise of technology, marketing should always be centered around human needs and behaviors. He advocates for understanding the psychological drivers behind consumer actions to create more meaningful connections.
   • Technological Integration: The book discusses the strategic use of technology, such as data analytics, artificial intelligence, and digital marketing tools, to enhance the effectiveness of marketing campaigns. Oliveira provides practical advice on how to harness these technologies without losing the personal touch.
   • Personalization: A key theme in "Humantech Marketing" is personalization. Oliveira explains how businesses can use data to tailor their messages and offers to individual consumer preferences, thereby increasing engagement and loyalty.

3. Strategic Frameworks and Models:

1. • Consumer Insights: Oliveira introduces frameworks for gaining deep consumer insights through data collection and analysis. He stresses the importance of qualitative and quantitative research methods to understand consumer motivations and behaviors.
   • Customer Journey Mapping: The book provides tools for mapping the customer journey, identifying key touchpoints, and creating seamless and engaging experiences across different channels.
   • Omni-Channel Marketing: Oliveira highlights the significance of an integrated omni-channel approach, ensuring consistent and cohesive messaging across all platforms where consumers interact with the brand.

4. Practical Applications and Case Studies:

1. • Real-World Examples: "Humantech Marketing" includes numerous case studies and examples from various industries, demonstrating how companies have successfully implemented human-centric and technology-driven marketing strategies.
   • Actionable Insights: The book is packed with actionable insights and practical tips that marketers can apply to their own campaigns. Oliveira’s guidance helps marketers bridge the gap between theory and practice.

5. Impact and Influence:

1. • Industry Recognition: Oliveira’s work has been recognized for its innovative approach to modern marketing challenges. His insights have influenced how marketers approach consumer engagement in the digital age.
   • Educational Contributions: As an educator, Oliveira has contributed to the development of marketing curricula that integrate human behavior studies with technological proficiency, preparing the next generation of marketers for the future.

Conclusion:

Carlos Manuel de Oliveira’s "Humantech Marketing" provides a comprehensive guide for marketers looking to navigate the complexities of modern marketing. By combining human-centric strategies with technological tools, Oliveira offers a balanced approach that can help businesses build stronger, more personal connections with their customers.